The credit for making this knowledge on reducing the cost of broadcasting goes to team at The Apprentice Project. Kudos and much gratitude to Gaurav Lagad and Tashi Kharat for sharing this hack to help NGOs reduce the costs of broadcasting
Context
- Marketing HSMs cost almost twice as much as Utility HSMs.
- HSMs under marketing category have less chances of rejection and conversely HSMs under utility are harder to get approved.
TAP use case
- TAP Sends flows to Teachers on Monday and Students on Thursdays with the activity content. The conversation is initiated using a template message.
- Marketing Messages were used earlier to initiate the conversation in 3 different languages.
- Marketing messages were changed to Utility Messages with the help of some trial and error based on Meta’s guidelines & with the help of ChatGPT (Appendix A)
The savings possible
- TAP’s users – 20,000
- TAP’s savings – 117$/week (33% of weekly cost)
Appendix A: Hack to pass Marketing HSMs as Utility HSMs
- Go to GPT – Paste the requirements of a utility Message – https://developers.facebook.com/docs/whatsapp/updates-to-pricing/new-template-guidelines/
structure the prompt such that you give the original message and you ask the GPT to give you the Utility Message corresponding to it.
- Ask for GPT to give you 5 different options as Utility (the more the merrier)
- Prioritize the options based on your understanding and try it out in Glific.
- You can always ask GPT to explain the answer, argue as to why the above messages (given by GPT) cant be categorized by Utility.
- Alternatively you can also drop the info around Marketing and expect the messages to be categorized as Utility or Marketing by GPT.