WhatsApp for business as a solution is a good way to handle your organization level conversations with your audience. However there are a few advantages and disadvantages to it-
Leveraging WA for business, Glific allows you to do the following:
Communications targeting a community are generally a good use case. Ex. community healthcare, or education and counseling where the beneficiaries need to seek information from time to time.
Glific helps with connecting over quick information as per the beneficiary needs or to build a long term connection with multiple touchpoints for a prolonged period.
Glific is suitable for use cases where your conversation can be handled through a chatbot structure.
Apart from these, we’ll be happy to hear from you with a potential use case and find ways to support it via Glific.
While Glific which is built on WA for business API is great to handle a large scale of communications, there are some cases which may not align for maximum output:
You need to have active interaction with 50+ people with 500+ incoming messages to get the numbers approved.
This is a manual process and can be applied via Gupshup or directly with WhatsApp.
Looking at alternative solutions, NGOs would have to build their own custom application to carry out conversations over WhatsApp for both the use cases Glific offers and any other custom features.
Some of the existing applications may pose challenges for onboarding and matching the use case for various NGOs. Most of them like Telegram, ChatWoot, Twilio will have an additional threshold of onboarding the beneficiaries onto these platforms.
On the other hand, the 24hr window for sending a session message to beneficiaries isn’t that big a concern as many workflows can be created to keep them engaged and to keep the 24hr window alive.
We’re continuously thinking of better ways to manage the 24hr session window and keep the conversations going.
With Glific we’re also working on better ways to reduce costs for some of the indirect uses such as setup, hosting etc… as much as possible so that, the budget only applies to the most important use. Glific being an open source product is a testament to that.
Running a pilot with 30-40 beneficiaries is a good first step. The pilot can help you discover:
These inputs can help create the right fitment between your communication needs and what Glific can offer.
Definitely. Glific is open source and the way we’re building the platform right from the beginning, organizations will have options to customize and build features into it for the specific use cases. It will also support webhooks and APIs to integrate with other applications.
WA for business API now does not support group functionality anymore. It was supported earlier and has been discontinued starting July 8, 2020.
NGOs wanting to use two-way chat platforms will have to orient their conversation structure and communication workflow to match with the 1-2-1 model.
It could be a good sign for many use cases to avoid the issue spams and losing connections. Also in many cases for user groups, the admin itself would be driven out by the members since knowing the admin and their credibility gets difficult as time passes and the group grows.
Yes, there are three steps that need to be checked off before starting with Glific since it relies on WA for business API:
Documenting a use case of conversation is a good idea too. Here’s a good example of use case created by Slam Out Loud. It is not the only way but a good reference. You may want to still keep in mind when documenting, that you’d be catering to 1000’s of stakeholders.
Glific is currently built as two different applications. The frontend and the backend exposing all the functionality via a GraphQL API. The frontend is a React application built using typescript, Apollo data graph platform, and Material UI components. The backend is an Elixir + Absinthe + PostgresDB application.
Glific is a free, libre, open source platform. As such you can download and use the codebase for free. While the platform per se is free, it is built on the WhatsApp Business API and there is a cost involved with sending and receiving messages via WhatsApp Business API. The exact cost of this depends on your Business Service Provider (BSP) Glific today using Gupshup.io as its BSP. Gupshup rates for India are 0.1 cent (7.5 paisa) to either send or receive a session message and 0.5 cent (38 paisa) to send an HSM message. Thus for example if your NGO is in touch with 1000 beneficiaries sending/receiving 40 messages from each of them and sending 10 nudge messages to them, your messaging cost will be $90 (INR 6,750) For the Glific consulting services run by ColoredCow, they have not yet determined rates. Our initial guess is that for low volumes, it will be in the range of INR 7,500. For higher volumes, it will be a percentage of the messaging costs.
Glific is designed to have built-in support for internationalization (i18n) and localization (l10n) from the early releases. The platform per se, does not constrain the NGO from using the language of its choice. Our goal is to add additional languages as we work with our pilot NGOs. Some of the advanced AI and ML technologies might be restricted to a smaller subset.
Glific enables integration with BigQuery and DataStudio to collate all the data from conversations and plot graphs and charts through an easy to use interface by Google. You can generate customised reports that may look something like this: Report example
WhatsApp is the regular communication platform available to all users, how we normally use, for personal 121 or group communications. WhatsApp for business is a separate app by WhatsApp specifically for small businesses to connect with their customers easily by using tools to automate, sort and quickly respond to messages. And lastly, WhatsApp allows medium and large businesses to use their Business API to build custom products on top of WhatsApp. Glific is an example of that. It runs on WhatsApp, meaning, a custom application built using Business API can interact with WhatsApp to get the relevant data, information and send/receive messages without disturbing the WhatsApp experience for the end users.
By itself, WhatsApp does not have a file/document management system. Using Glific you can send documents/files/video links in a separate message. And each document will be sent as a separate message.
The answer is yes and no both. You will be able to create a batch of users in Glific and can trigger messages to all of them at once. However, these messages will go out as 1:1 chats, think of broadcasting a message. But you will not be able to leverage group chatting functionality here, which means users cannot chat with each other. After you send a message to a group, each user will be able to respond to your message in a 1:1 format. Additionally, if there are users in the group/batch for whom the 24 hr session window is over, the message will not be sent to them. Other than that, you can use the group message feature to send a message to multiple users in one go.
After the Glific setup process, you will have a phone number that your users/stakeholders can message directly at, similar to messaging any other family or friend’s phone number. This will initiate a conversation between you and your users. You will be able to see their message on Glific. There are multiple ways to do this:
You can advertise your number in many ways to get users onboarded and start a conversation.
To be a part of Glific pilot you’ll need these three things:
To be a part of Glific pilot you’ll need these three things:
You can write to firstname.lastname@example.org with these inputs and we can plan with you how to move forward.
All the data is stored locally on Glific servers. All NGOs will have complete access to their data. NGOs can also host Glific on their own servers.
Glific supports any number of your team members and partners to login in and access the platform. Glific also has a built in access control feature, so that the NGO admin can decide the level of access each team member has - Admin: Complete access to all the parts of the platform. Manager: Complete access to the platform except settings and staff management. Staff: Access only to the chat section and their groups. Access can be limited to chatting with all contacts or only to the ones in their assigned group. None: No access to the platform. They can’t login.
NGOs with an existing member base can advertise the phone no. where Glific will be set up along with other methods for opting in before you can send them a message. There is no feature to bulk upload or import contacts since WhatsApp only allows users to initiate the conversation to avoid spamming.
The Glific team will support the NGOs to learn and create automated conversation flows. However, NGOs will themselves have to prepare content and create the flows.
Since our aim for Glific is to build a great community, we’ll try to make it as simple as possible for self-hosted platforms to adopt new updates as per the version releases.
Sorry, SMS and IVR are not supported with Glific. Since it is built on top on WhatsApp. SMS may be employed later on to manage the fall through cases, and if the users do not have WhatsApp.
No, there’s no cost for signing up for WhatsApp business and neither for Glific. There’s a monthly subscription fee when you go the SaaS route for the platform. And the rest of the charges are pay per use for the number of messages you exchange.
Yes, in Glific, there is the concept of web-hooks that you can integrate with any data source. For common data sources like Google Sheets, we’ll have tighter built-in integration.
There are various ways you can do that. Channelise your whatsapp groups. If you run IVR broadcasts and call centers you can certainly onboard users from there. You can also send an SMS blast to your beneficiary contacts. Please also do let us know if you have any better mechanisms to achieve this.