affordable cost, invaluable impact.
Pricing Model
Total costing has two required components - the platform and messaging fee as described below. And two optional components BigQuery and Lookerstudio, which are used to track and monitor your program.
Glific Platform fees (for Non-Profits)
INR USD
One time setup
covers account setup, onboarding assistance, and platform training.
Rs. 15,000 $ 200
Bill monthly
Payment mode: credit card 		Rs. 9,500 $ 150
Bill quarterly
Payment mode: check or NEFT. This is pre-billed for the quarter 		Rs. 27,500
Rs 1,000 off
$ 400
Bill yearly
Payment mode: check or NEFT. This is pre-billed for the year. 		Rs. 1,04,500
Rs 9,500 off
 $ 1400
Suspension Rs. 1,500/mo $ 25/mo
Gupshup Messaging
Gupshup is our business service provider for the WhatsApp Business API.
Charges under this head cover Gupshup’s charges and WhatsApp’s charges.

WhatsApp charges are calculated based on the following:

1. Business Initiated:

a. 0.0107 USD per Marketing conversations*

b. 0.0014 USD per Utility conversations

c. 0.0014 USD per Authentication conversations

d. 0.0280 USD per Authentication conversations (International)


2. User Initiated:

All user initiated conversations are free as per the new Meta’s pricing effective 1st Nov 2024. Refer here for more details.


Gupshup charges:

0.001 USD per message (incoming & outgoing)

Gupshup stops charging after your messaging charges reach USD 75. Any use after that is free for the rest of the month.
* As Gupshup is charging in USD for all Indian organizations who are registered through a partner (like Glific), refer to USD rate card here (View pricing).
** Please read about Business/User initiated conversations here.
*To learn about our pricing for for-profit organizations/Govt institutions, contact us at info@glific.org.
Google BigQuery pricing : Google BigQuery is what we use to store and access all the data generated through the chatbot. On the Google BigQuery pricing page, you can find information about the various pricing options for BigQuery, including on-demand pricing and flat-rate pricing . You can also use the pricing calculator to estimate your costs based on your usage.

Many NGOs are concerned about the cost of setting up BigQuery. They are worried about running up a bill. In reality BigQuery provides a very generous free tier that you will find will suffice for several months. You need not worry till your storage exceeds 10GB and queries 1TB / month!

Google also sends notifications before billing you and provides you mechanisms like quotas to help control price. Learn more about these here :
https://cloud.google.com/bigquery/docs/estimate-costs
https://cloud.google.com/bigquery/docs/custom-quotas
Google Lookerstudio: Google Lookerstudio is a free tool for creating interactive reports and dashboards. When you use BigQuery as a data source in Lookerstudio, the cost of your BigQuery usage will depend on the queries executed as a result of your Lookerstudio reports and dashboards. If your reports and dashboards involve complex or frequent queries, the cost of your BigQuery usage may increase.

Glific consulting: Features and use cases specific to your organisation can be implemented on consulting basis. We will provide you a cost estimate for your approval before building it for you.
Hourly consulting rates 0-10 hrs INR 3,500/hr ($45/hr)
10-50 hrs INR 3,000/hr ($40/hr)
50+ hrs INR 2,500/hr ($35/hr)
WhatsApp Message Cost Calculator